The rapid development of communication technologies is currently transforming many processes in modern society. The business sector is no exception. The Internet, as the most accessible and convenient system for the global exchange of information between users, has not only proved its viability, but is also beginning to replace other methods and channels of communication, which is due to the lower cost of services, high data transmission speed, and a wider range of information presented and transmitted.

E-business and Commerce Business Models

At the present stage of the development of market relations, a special role is assigned to the tasks of improving the innovative component of the entrepreneurial activity of enterprises in order to increase the efficiency of the business. The emergence of the global computer network was marked by the emergence of a new communication environment and a market with a large number of potential consumers with a fairly high level of income.

E-commerce in general and internet marketing, in particular, today perform communication functions and provide opportunities for concluding transactions, making purchases, and making payments. At the same time, the segment of online marketing and advertising is growing both in the consumer sector, as evidenced by the emergence of new online stores every day, and in the B2B market.

The emergence of the new electronic economy was the result of a breakthrough in the field of telecommunications and data processing systems. Now, both individuals and companies around the world are connected with each other through electronic channels and this leads to a change in the principles of doing business, to a change in the main characteristics of a business.

Which 17 Tips Should You Follow for E-commerce Marketing?

1. E-commerce opens up new horizons for business development.
2. The presence of an e-commerce system is a prerequisite for the formation, growth, and development of the country’s economy.
3. All over the world, the turnover of e-commerce is increasing annually at a fairly high rate.
4. The electronic environment provides great opportunities for promotion goods.
5. China is currently the leader in this industry.
6. Its peculiarity lies in the fact that the main share in the e-commerce market belongs to the Alibaba Group holding.
7. This includes several Internet sites aimed at a specific group of partners and buyers.
8. Electronic commerce is developing at a rapid pace.
9. It is still a relatively young trend in the economy.
10. The business consumer (B2C) model is the fastest growing area.
11. The development of the Internet and e-commerce leads to significant changes in the economy and the traditional provisions of economic theory and practice.
12. Information and communication technologies are the main driving force behind globalization.
13. Technologies and standards for data transmission over the Internet have become a universal means of exchange of commercial information and have largely determined the principles of doing business in the field of e-commerce.
14. The use of the Internet is transforming the economic interactions between companies and their customers, partners, and suppliers.
15. The methods and means of conducting commercial transactions in e-commerce are somewhat different from those in the real economy.
16. The usual intermediary is replaced by an information intermediary (information intermediary). With the growth of information volumes, there is a need for information intermediaries capable of processing this data flow into useful information.
17. With the advent of the Network, new opportunities have emerged for all subjects of the economy. Now, to compare prices for goods and services, it is enough to go online.

In the article, you will get information about the skills required to the popular email marketing jobs andhow to become more experienced in this field

What personal skills are required to first-rating email marketing jobs

Applying for a new job you have often been asked about your personal experience in a certain field of industry. It is the number one problem facing newcomers nowadays because companies are built up every day with new spheres of working possibilities. When talking about the experience, the informal one is the most appropriate with email marketing. Loads of skills cannot be received by getting a special degree. Employers require specific ones based on your updated knowledge of the marketing industry.

So, how to enter email marketing without any formal experience? The following cases will help you to maintain the goal on ease:

1. Being confident in your personal skills – If you are a newcomer, you can feel the lack of experience when getting new tasks. Your colleagues will be better in coping with the assignments. You may feel upset and the result won’t be as brilliant as you wanted it to be. Self-confidence is considered to be important to solve this issue. On the contrary, you cannot struggle with the challenges without self-confidence and communicative skills.
2. Select your digital marketing way – There are a lot of companies with new coming jobs in the marketing industry. All of them require some special skills that can be obtained. You have to know directly what field you are good at.
3. Take up training – Adding new skills is an essential part of improving your professional qualities. There are loads of free certification marketing courses.
4. Jump off into the industry as a freelancer – Applying for freelance work in the digital field you want to get more experience appealing to your personal growth and qualified improvement. You cannot focus on money when starting to work in the digital format.

Popular disciplines in digital marketing presenting first-rating jobs

These are the top disciplines facing the digital industry nowadays: content marketing, digital analytics, affiliate marketing, marketing automation, email marketing, web development.  You can get a career in the mentioned sphere appealing to your personal soft skills and knowledge of the subject. Irrespective of the level of your experience you can apply for digital marketing assistant, specialist, manager in the one of presented disciplines.

To choose your career way you should be ready to answer the following questions and be confident about the information you present:

1. What do you like doing?
2. What digital subjects are you really good at?
3. What skills relevant to digital marketing do you have?
4. Are you creative or analytical when solving problems?
5. What is the most productive way of working for you: as a part of a team or alone?

Clarifying details is an essential part of getting qualified skills in the digital marketing field to choose the appropriate job and work successfully.

In the article, we will list the leading email marketing software to emphasize the pros and cons of each one

What is email marketing

Email marketing is still one of the most significant strategies for making business in digital format. It requires developing and optimizing digital marketing tools very often to run the business effectively. Smart software services are appearing to make the process of emailing easier and more functional. Digital marketing workers do a lot of work every day to reach better results:

• Growing the list of potential customers of the company
• Engaging the existing clients
• Making attractive options to raise the number of people signed up for the website
• Tracking the information about emails
• Organizing excellent management and reporting

Working for digital marketing requires good knowledge, valuable experience in the sphere, and a strong desire to work. To make the process easier and more available for a specialist, software tools are presented in the email marketing industry.

So, why stay in the digital format and optimize your affairs with software:

• Control of data – When sending emails to subscribers, you know everything about them. In this case, you control the process. Social media platforms aren’t as smart in advertising, you cannot be sure if the person shares the information.
• Emailing is for a lifetime – As a matter of fact, people don’t change their email addresses for a couple of years. On the contrary, social media platforms appear and then go. Keeping in touch with customers via emails is considered to be a perspective.
• Flexibility – When you start working in email marketing, you organize a list of customers which you can easily grow and shorten. You choose the option of how to influence each customer to persuade the person in the smartness of the proposed product.
• Availability – With access to the internet you can organize your work quickly. You don’t need much time to write an email, send it, and track the response.

Top software tools at 2021

HubSpot pros

• Large assortment of social media management tools
• CRM integration is available with the platform
• Stellar digital marketing automation

HubSpot cons

• It is considered to be rather expensive as a leading marketing software tool
• It requires deep knowledge

Constant contact pros

• Smart UI included
• Proposes social media integration formats
• Vast assortment of commerce integration

Constant contact cons

• Unstable pricing on different levels of use
• It isn’t considered to be flexible

Zoho Campaigns pros

• Smart email marketing tools
• Well-designed reports options
• Integration with Zoho CRM

Zoho Campaigns cons

• Dated templates
• Expensive solution
• Long setup feature

So, as you can see, email marketing software is an affordable solution for the modernization of your business affairs in the digital marketing industry. You can easily send millions of emails, tracking them for the response, view whether they have been opened or not, and what’s more, you can straightforwardly write a compelling offer for your subscribers with these software services.

In the review, we will get acquainted with digital marketing and compare email marketing specialist salaries at 2021

Email marketing

Email marketing is considered to be a multifunctional marketing strategy for sending emails to customers. The procedure is covered effectively if the customer who buys once becomes a raven fan of the proposed product. This is how email marketing works. For this reason, you have to organize your list of potential customers. To achieve this situation successfully you have to manage the target option to attract clients with a compelling offer.

The offer should be something valuable for customers that you can propose for free:

• A free type of consultation
• Important tips or self-assessment
• Free ebooks
• Interesting webinars

You can add more attractive ideas to the line to grow your list of potential customers. Following tips should be taken into consideration to improve your offerings:

• Easy navigation (customers won’t be attracted by a long webinar or a boring quiz)
• Valuable option (it should be as valuable as a product itself, so the clients will know that their favourite product is improving)
• Actionable tools (it might be useful information for your type of audience)
• Immediately available (quick access to the offering is a highly motivated option for customers)

If you are doing everything properly, the return is really huge and valuable. It is not considered to be complicated if you follow the instructions. It is important to be a guest for your customers, so they know you are respectful and polite. They will value this aspect.

Digital marketing specialist salaries

Specialists are dealing with relationships on different levels. They provide positive communication options for new potential clients and engage the existing customers. Building relationships is one of the most important issues when obtaining new buyers and keeping interest in the old ones to grow your marketing list of clients. Writing emails properly and effectively is also a part of a specialist’s job. Tracking results of emailing and building strategies to modify and improve digital marketing issues of your company is up to you. What’s more, you often use email marketing software.

When searching for a job as an email marketing specialist, you need an academic degree at least as a type of formal experience. Informal experience can be directly reached with freelance in digital marketing and taking up certification marketing courses. You can also handle training for free at first. Focusing on money when starting working is up to you to decide. Negotiating the salary is one of the aspects when applying for a job. Mind, employers often propose low salaries at first. You have to value your work and be confident in what you are doing best.

Popular jobs before specialist

• Customer service representative
• Internship
• Coordinator

Popular jobs after specialist

• Manager
• Specialist
• Consultant

The average salary is $55000 per year, that is $25 per hour. In some countries, it is up to $70000 per year.